Tag: tekken

Bandai Namco target 50 percent original IP split

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Speaking at E3 to GameIndustry Biz, Herve Hoerdt, Bandai Namco European digital and marketing vice president, commented that the company is aiming for 50 percent of its portfolio to be original IPs as it looks to increase its footprint throughout western markets. An overall move from Bandai Namco to place original IPs at the forefront of its portfolio could have...

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