Tag: National Coastal Tourism Academy

NCTA partners with Hertz to boost coastal tourism

The National Coastal Tourism Academy (NCTA) has announced a long-term partnership agreement with global car rental company Hertz to support its remit to help drive economic growth around UK coastal resorts.   The first result of the new partnership has been a study that examines the perceptions of people who do not go to the coast. The NCTA said the research provided...

Hastings Pier hosts Google’s first seaside digital skills seminar

Coinslot - Hastings Pier Digital Skills Google award palace
Google has held the first event of its new training programme aimed at giving businesses in seaside towns the digital skills needed to boost tourism.   The technology giant held the day-long ‘Digital Garage’ seminar on Hastings Pier, offering attractions free face-to-face guidance on how to utilise the internet to attract more visitors. Google has partnered with the British Hospitality Association and...

New booking tool opens up east coast of England

Coinslot - Coastal Pass online booking tool east coast england visit england
The east coast of England has been made more accessible through the launch of the new Coastal Pass online booking tool.   A new online booking tool that makes it much easier to book a tailor-made trip to England’s east coast has been launched. The Coastal Pass showcases the diverse beauty of England’s east coast with interactive videos spanning five counties, from...

Google launches bespoke digital skills programme to boost seaside tourism

Coinslot - Google digital skills programme seaside tourism
Inadequate digital skills can be a real barrier when it comes to growing visitor numbers, but Google’s new initiative aims to help seaside business take advantage of today’s connected world.   Technology giant Google has launched a new digital skills training programme to give businesses in seaside towns the digital skills needed to boost tourism. The initiative, announced as part of the...

Turning of the tides for seaside towns in 2017

Coinslot Seaside Tourism Staycation Samantha Richardson
New plan for the development of UK coastal tourism industry created as figures show 35 per cent of UK families more likely to staycation in 2017 than previous years. A group comprising industry leaders, business owners and tourism experts has established the first Vision, Strategy and Action Plan for the development of tourism on the coast, coordinated by the National...

Coastal Pass to boost tourism at east coast resorts

Coinslot Coastal Pass east coast Tourism Holiday
Traditional east coast seaside amusements resorts are amongst those that stand to benefit from the launch of a new online holiday booking tool launched recently. It is hoped that the new Coastal Pass will encourage more overseas tourists to visit coastal destinations such as Cleethorpes, Cromer, Great Yarmouth and Skegness on a year-round basis. The Pass allows holidaymakers to devise their...

National Coastal Tourism Academy – Researching a coastal tourism revival

While seaside tourism received a boost from Brexit in 2016, the National Coastal Tourism Academy has been developing research on a path to the long term revival of Britain’s coast. Set up in 2013 with the first round of funding from the Government’s Coastal Communities Fund, the National Coastal Tourism Academy (NCTA) has been working on methods to boost tourism...

Seaside sees boost in 
business across 2016

Coinslot Seaside
Nationwide, coastal businesses were buoyed by a increase in business this year, the results of a new wide ranging study have indicated. The majority of seaside businesses saw an increase in trade in 2016, or were least on a par with last year’s results, a new study has revealed. The findings came from two surveys conducted by the National Coastal Tourism...

Silver surfers to drive rise in off-peak seaside tourism

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If amusements businesses want to extend their season, they would do well to try and attract an older demographic, a new report has revealed. New research has identified over-55s as an age group that could provide one of the biggest boosts to off-peak tourism at seaside resorts in England. The survey of 1,800 adults aged 55 to 75, conducted by the...