Monday, September 28, 2020

Tag: Merlin Entertainments

London calling: Merlin leads capital’s tourism campaign

SOS London Merlin Entertainments
Merlin Entertainments has led tourism bodies such as UKHospitality, Tourism Alliance, ETOA and UKinbound in launching SOS London, a campaign aimed at urging the government to support tourism and hospitality in the UK capital

Merlin raises doubts over ability to “continue as a going concern”

Merlin Entertainments concerns
Merlin Entertainments has reported “a material uncertainty” in its ability to continue as a going concern due to Coronavirus restrictions, as part of its 2019 accounts released on 24 April

Merlin Entertainments approves £6bn bid from Lego family

Legoland takeover Merlin Entertainments
Lego owner Kirkbi has agreed a £5.9bn acquisition of Merlin Entertainments, after the Thorpe Park operator’s board unanimously approved the bid, the..

Merlin streamlines entire holiday experience through Merlin Digital

Merlin Digital App
With 77 percent of visitors now purchasing Merlin Entertainments tickets via a smart device, and 2018 seeing 1.1 million downloads of the operator’s app..

Merlin sets “consistent” aim to marketplace

Merlin Entertainments Legoland Billund
Riding on record visitor numbers for 2018, Merlin has updated shareholders at its annual general meeting that trading is performing “in line with..

Unified approach helping Blackpool operators boost overnight stays

In that all important battle to attract overnight visitors to the British seaside, the combined efforts of the resort’s biggest operators appears to be making a difference. Blackpool’s biggest amusements and leisure operators have praised the impact of a tourism marketing initiative on business in the resort. Both Blackpool Pleasure Beach and Merlin Entertainments said that teaming up to promote sales...

Alton Towers denied rates cut

Coinslot Alton Towers BALPPA
Merlin Entertainment, owners of the Alton Towers theme park, has lost its battle for a business rates reduction following dwindling visitor numbers. The company had asked for a review of its £4m rates bill,claiming that the park’s attendance had been lessened following the 2015 Smiler ride crash. Merlin said that public reaction to high-octane rides in the wake of the accident...

US activist investor buys in on Merlin

AltonTowers-1000x562 Merlin
Shares in Merlin Entertainments have leapt up as US activist investor, ValueAct bought in to become the group’s third largest shareholder.   The theme park operator’s standing within the stock market was bolstered early on 19 February as it was disclosed that the San Francisco-based investors, ValueAct Capital now holds a 5.4 percent stake in the Merlin group. Merlin Entertainments, which operates...

Visitor numbers at Merlin sites down after terror attacks

Visitors have avoided major London tourist attractions in the aftermath of recent terror attacks and visitor numbers could continue to fall, Merlin Entertainments has warned. Merlin, which owns Legoland, Madame Tussauds and the London Eye, said in a statement: “In the immediate aftermath of the Westminster attack on 22 March the incident did result in a softer domestic, day-trip...

Self-made magic coming this spring

Coinslot Legoland Ninjago
A fully immersive family adventure ride is coming to Legoland Windsor in May 2017. Young thrillseekers will be able to hold their own against the snake tribes and Kings of the Skulkuns by hurling fireballs, shockwaves, ice and lightning from the palms of their hands in this 4D hand gesture enabled ride. The ride makes use of 4D effects such as...

Merlin Entertainments hoping for discount visitor bump

Coinslot Merlin Sale
Merlin Entertainments is offering sale prices on an annual pass for families, in an attempt to tie in customers for its wide range of leisure attractions. Passes are currently on sale for £109, a discount of £30 over the standard price. The UK-based company will be hoping in particular that the deals help bring visitors back to Alton Towers, which...

BHA upset by tourism VAT cut snub in Autumn Statement

Coinslot BHA Tourism
The British Hospitality Association has described last week’s Autumn Statement as a “missed opportunity” for British tourism. It was upset that chancellor Philip Hammond made no move to reduce VAT on attractions, accommodation and restaurants in his first fiscal announcement since the UK’s referendum on EU membership. Along with BALPPA, Bourne Leisure and Merlin Entertainments, the association has lobbied hard for...

Alton Towers to cut jobs before next year

Coinslot, Alton Towers
While the diverse leisure holdings of its parent company, Merlin Entertainments, have largely insulated the company from any large scale fallout from the Alton Towers rollercoaster crash, the park itself is faring less well. The leisure attraction has announced that it will be cutting 70 jobs after enduring a £14m fall in revenue. It currently employs 800 full-time staff and...

Confidence returning: Single-digit revenue growth for Merlin

Coinslot Merlin
Consumer confidence in Alton Towers is returning, as Merlin Entertainments reports a single-digit increase in revenues for the first nine months of the year. Merlin Entertainments, Europe’s largest operator of theme parks and city attractions, has reported a 1.3 percent increase in like-for-like revenues for the first nine months of 2016, as a recovery in trading at Alton Towers helped...

Merlin fined £5m for 2015 rollercoaster crash

Coinslot Alton Towers
A court has ruled that management at Alton Towers was to blame for the Smiler rollercoaster crash last summer, issuing a £5m fine to its operator, Merlin Entertainments. The judge said the “needless and avoidable accident” that left five passengers with life-changing injuries, represented a “catastrophic failure to assess risk.” Michael Chambers QC said that human error, while present, was not...