Tag: Marketing

ICE delivers on all fronts for Storm

ICE, Storm, gaming technology, marketing
Coinslot:Which products will you be highlighting on your stand at ICE 2019? Steve Murray:“Storm Gaming Technology will present the ICE audience with its three benchmark gaming terminals: Neon, GT6000 and Colossus.With its 22-inch screens,Neon paves the way in cost-effective, twin-screen gaming terminals.GT6000 offers greater content real estate and player engagement with its 24-inch twin-screen offering. And finally, Colossus, with its...

Butlin’s plans creative ad campaign to support five year marketing plan

One of the most recognisable brands in the UK holiday market is intending to become that little bit more recognisable, with Butlin’s planning an extensive advertising campaign to support its five year brand repositioning strategy. The historic holiday chain is looking to break trend with what has been a relatively quiet period of media outreach and has invited a number...

Mecca Bingo target elusive student market

Leading bingo operator Rank is looking to students and younger people in a bid to boost footfall at its Mecca Bingo sites.
Leading Bingo operator Rank Group is looking to the student and younger people audience sector in a bid to boost footfall at its Mecca Bingo sites. The firm has announced that it is trialing three different event formats aimed at different age groups: students, millennials and 25-45 year olds. “The challenge will be how repeatable the business to these nights is,...

Morning Advertiser and MatchPint partner on sports in pubs conference

gambling adverts, Sky, CEO, Stephen van Rooyen
The Morning Advertiser and MatchPint have teamed up to launch a free one-day conference to focus on making the most of showing sport in pub venues.   The Morning Advertiser and MatchPint, along with event partners, will discuss and showcase the best and most effective ways to show sport in pubs as well as suggesting the best marketing ideas to encourage...

Embed expands sales & training teams with four new staff

Coinslot - Embed sales training staff
Helix Leisure subsidiary, Embed, has bolstered its sales and training departments with key new appointments to support the growing portfolio of locations employing their debit card system. Embed’s new sales team members are Sales Executive Marisa Garris and Sales Administrator Amber Palafox, while the Insight Training Team adds Travis Allen and Robinette Williams as trainers. Marisa Garris, previously a merchandise supplier...

Mecca Bingo go barking mad for lonesome pug

Coinslot Mecca Bingo
Mecca Bingo launches national search to find love interest for Dabber the lonesome pug. Mecca Bingo is launching a search to find a love interest for their pug dog, Dabber, ahead of Valentine’s Day. Mecca is calling on its club members throughout the UK to nominate their own four legged furry friends who they feel would be the perfect match for...

Performing at a 
new level

Coinslot Performance Marketing Insights
Attracting customers is always the first step for any successful operation, with the Performance Marketing Insights London 2016 hoping to educate all comers on how to maximise their potential. The event is taking place at the Westminster Park Plaza Hotel in London from the 25-26 October. Performance marketing is a term which covers all sorts of advertising in which marketing...