Friday, November 16, 2018
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Tag: Dan Stone

Huge response to ICE as registration goes live

Passport to Paradice live
ICE 2018 is already on course to be gaming’s most international showcase of the year just weeks after the Passport to Paradice website went live. Industry professionals from 82 countries have already registered to attend the London based event, a total which represents close to half the number of countries recognised by the United Nations. The countries on course to...

Football icon shoots and scores at world’s leading gaming expo

Coinslot - Football icon shoots and scores at world’s leading gaming expo - Roberto Carlos
ICE Totally Gaming kicked off its second successful day with an appearance from Real Madrid's Roberto Carlos. Attendees at the ‘World Theatre of Gaming’ edition of ICE were greeted to a unique display from World Cup winner and one of the FIFA 100 world’s greatest living players, Roberto Carlos on Wednesday morning at the PlanetWin365 stand. The Real Madrid icon kicked off the...

All the world’s a stage says ICE Totally Gaming’s Dan Stone

Coinslot ICE Totally Gaming Dan Stone
ICE Totally Gaming’s Dan Stone discusses his picks for unique experiences at this year’s exhibition. As the international industry prepares to meet in London, Dan Stone, Senior Marketing Manager responsible for implementing the far reaching World Theatre of Gaming campaign, provides his take on some of the experiences visitors should look out for at ICE. Take on a FIFA World Cup...

ICE marketing campaign hits home with pre-registration up 6%

Coinslot ICE 2017 ExCel
The World of theatre, Shakespeare themed, multi-media marketing campaign in support of ICE 2017 is proving effective with pre-registration figures showing a 6% uplift, year-on-year. Senior Marketing Manager, Dan Stone, who has been responsible for implementing the campaign, confirmed the figures were ahead of where ICE was at the same stage last year.  He said: “Pre-registration figures serve as an...

ICE Totally Gaming provides all the answers

Coinslot ICE
International gaming professionals throughout the world can test friends and work colleagues on their knowledge of geography, the work of William Shakespeare and facts about London, following the distribution of a branded, 40-page Puzzle Book to promote attendance at ICE Totally Gaming.  Entitled ‘ICE - providing all the answers,’ the piece of direct marketing was mailed to the extensive ICE database...

ICE organisers introduce social media options as streamlined registration opens

Coinslot ICE Totally Gaming
Organisers have streamlined the process by which visitors register to attend ICE Totally Gaming, the world's biggest and most international gaming technology show. Acting on responses to the 2016 post show research, the ICE marketing team has introduced auto-population email invites, which make the process significantly quicker for anyone who previously registered in either 2016 or 2015. Answering stakeholder requests to...

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