Thursday, November 15, 2018
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Tag: Alton Towers

Merlin Magic: Sales up despite market fluctuations

Legoland
Europe’s largest attractions operator attributes a decent revenue performance in the first half of the year to recent and continued investment in its on-hand resort accommodation. Merlin has waved a magic wand. Merlin Entertainment are always a useful yardstick for gauging the vitality of the global attractions trade: and it’s good news as far as the first half of 2018...

Alton Towers denied rates cut

Coinslot Alton Towers BALPPA
Merlin Entertainment, owners of the Alton Towers theme park, has lost its battle for a business rates reduction following dwindling visitor numbers. The company had asked for a review of its £4m rates bill,claiming that the park’s attendance had been lessened following the 2015 Smiler ride crash. Merlin said that public reaction to high-octane rides in the wake of the accident...

Merlin summons strong half-year results

Coinslot - Merlin diversity
Despite warnings that this year’s spate of terrorist attacks in London and Manchester would hurt visitor numbers at its attractions, Merlin Entertainments has reported a successful first six months of the year.   Merlin Entertainments has announced strong financial results for the first half of the year, thanks to a steady growth in visitors at its attractions. The British-based attractions and resorts...

Alton Towers Resort treat for junior patient group

Coinslot alton towers
Young cancer patients and their families enjoyed a free day out at Alton Towers Resort on behalf of leading children’s charity Merlins Wand. Staffordshire theme park Alton Towers Resort teamed up with the children's cancer unit at the University Hospital of North Midlands NHS Trust to provide around 40 children and their families with a free visit to the...

Sustainability programmes give Merlin a huge costs saving

Coinslot - Merlin
Merlin Entertainments has revealed that a programme of sustainability measures has saved it almost a million pounds in costs over the past two years.   The international amusement park operator said that more than £460,000 had been saved through the deployment of local sustainability champions and facilities managers across its attractions, including those in the UK. Dare Ilori, Merlin’s group head...

Tourism Sector Backs Campaign for Lighter Evenings

Coinslot - Tourism sector daylight saving BALPPA
“Let’s use our daylight hours more wisely” states BALPPA. Britain’s leading tourism sector amusement and leisure parks are calling on the Government to shift UK clocks to Central European Time, putting the UK one hour ahead of GMT in winter and two hours ahead in the summer - creating lighter evenings all year round for the UK's tourism sector. According to...

Merlin committed to profit growth and new attractions

Coinslot - Merlin entertainment profit milestones 2020
Merlin Entertainments’ latest financial results show that the company has enjoyed profit growth in 2016 and is on track to meet its 2020 milestones.   Thanks to the weak pound, Merlin Entertainments, operator of attractions such as Alton Towers, Madame Tussauds and the London Eye, saw operating profits grow 3.6 percent in the year to 24 December on a year earlier. Other...

Merlin Entertainments hoping for discount visitor bump

Coinslot Merlin Sale
Merlin Entertainments is offering sale prices on an annual pass for families, in an attempt to tie in customers for its wide range of leisure attractions. Passes are currently on sale for £109, a discount of £30 over the standard price. The UK-based company will be hoping in particular that the deals help bring visitors back to Alton Towers, which...

Alton Towers provide games to children’s ward

Coinslot Alton Towers BALPPA
Alton Towers has designed bespoke mobile media units to entertain children at the Royal Stoke University Hospital. The theme park’s Merlin Magic Making team has created two stylish pods which contain games, TVs, crafts and other activities. Consultant paediatrician Melissa Hubbard said: “Some of the children are unable to access the playroom due to illness and the units will help ensure...

Alton Towers to cut jobs before next year

Coinslot, Alton Towers
While the diverse leisure holdings of its parent company, Merlin Entertainments, have largely insulated the company from any large scale fallout from the Alton Towers rollercoaster crash, the park itself is faring less well. The leisure attraction has announced that it will be cutting 70 jobs after enduring a £14m fall in revenue. It currently employs 800 full-time staff and...

Merlin fined £5m for 2015 rollercoaster crash

Coinslot Alton Towers
A court has ruled that management at Alton Towers was to blame for the Smiler rollercoaster crash last summer, issuing a £5m fine to its operator, Merlin Entertainments. The judge said the “needless and avoidable accident” that left five passengers with life-changing injuries, represented a “catastrophic failure to assess risk.” Michael Chambers QC said that human error, while present, was not...

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