Merkur Initiative delivers support to crucial screening programme to help prevent young sudden cardiac deaths

CRY Cardiac Risk in the Young Merkur Initiative Programme
Share this article

The Merkur Initiative programme was established to provide funds for those good causes that frequently get overlooked by the business community: so far, it’s helped 40 organisations the latest beneficiary being CRY – Cardiac Risk in the Young.


Merkur Initiative, the programme which was established 12- months ago to support the work of smaller charities and good causes active in the community, has made its latest donation and it’s to a cause that’s very close to home.

The latest recipient of a Merkur Initative award is CRY (Cardiac Risk in the Young) a charity which aims to prevent young sudden cardiac deaths and was nominated by Merkur’s UK Expansion Manager, Chris Green. Chris explained: “My wife sadly lost her eldest daughter in 2014 from a sudden cardiac arrest aged just 17. Since then, we have raised many thousands of pounds and installed around 20 defibrillators in schools and sports clubs in the midlands in her memory. I’m delighted to confirm that last weekend we succeeded in meeting our target of £17,000 which will allow us to provide two heart screening days for 200 young adults aged between 14 and 35 in the Midlands local area.”

Tony Boulton, Director of Public and Political Relations, commented: “The award to CRY illustrates exactly what Merkur Initiative is all about in terms of supporting those charities, good causes and individuals that do not receive the recognition they deserve. CRY offers subsidised screening to all young people between the ages of 14 and 35- years as well as emotional and clinical support following a young sudden cardiac death. It is a hugely deserving charity and one that undertakes such important preventative work.”

Since launching in August 2021 Merkur Initiative has supported a broad range of good causes including the raise the roof appeal at Birmingham St Mary’s Hospice, and buying Christmas Dinner for staff working at hospices in Milton Keynes and Preston.

For more information on CRY:

Share this article