“It’s time to pass the baton”: Carter family puts heritage Steam Fair up for sale

Carters Steam Fair for sale
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The Carter family have confirmed their heritage Steam Fair is up for sale, with the attraction’s 13 rare and hand-restored rides on the market for £2.5m.


The owners of Carters Steam Fair have confirmed the touring heritage attraction is up for sale, with 13 vintage rides and sidestalls being placed on the market for £2.5m after the family completes its final tour this year.

Joby Carter announced the news following “much consideration and research,” acknowledging the “passion” demonstrated by his parents John and Anna in founding the fair in 1977.

“Having toured our unique range of vintage fairground rides and vehicles around the UK for the last 45 years, it is now time for a new chapter,” said Carter. “We are looking for a permanent home and a new owner for the fair.”

“As private keepers of heritage, we have invested thousands of hours over the years to ensure that these rides could be enjoyed by so many. We have spared no expense in restoring these rides to the condition they once were when they were new, even painting by hand and using real gold leaf.”

Noting that interest in the fair and its unique artwork “has never been higher,” Carter stated the fair enjoyed “a bumper year in 2021 with over 100,000 visitors, and we expect to see even more visitors in 2022.”

“The fair is in immaculate condition which presents an ideal opportunity for someone else to take over.”

The rides in the Carter collection date from the 1890s to the 1960s, and have featured in films from Paddington 2 to Rocketman, with the company’s award-winning marketing campaigns helping build 90,000 followers on social media.

Alongside managing the 2022 tour, the Carters team confirmed they will coordinate the sale of the rides and attractions ready for a new owner to take over from November 2022.

“We are keen that the new owners will ensure that our beloved collection of iconic fairground rides and sidestall games that we have curated over the years will continue to be enjoyed as an irreplaceable piece of British living history for generations to come.”

“For Carters, it’s time to pass the baton and let someone else continue the magic.”

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