It’s ‘Game On’ for leading independent as Bob Rudd confirms £2m digital gaming investment

Nick Rudd Bob Rudd Leisure
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Bob Rudd is navigating its post-Covid return bolstered by a powerful endorsement of the digital AWP genre and a confidence that 2022 will be a “year of growth”.


Leading independent operator Bob Rudd has confirmed a £2m digital investment programme and identified 2022 as being what managing director Nick Rudd described as a “year of growth” for the Newcastle headquartered business. Having confirmed a 15 percent uplift in turnover in the two-year period since March 2020 Nick Rudd stated: “The pandemic has had a huge impact on the hospitality sector and although the government provided some support to pubs and bars the supply chain was all but forgotten about. The last two years were tough for us and I’m really pleased that 2022 will be a year of growth for the company.

“It took a lot of grit and determination to navigate our way through an extremely challenging period and without such a great team of employees we would have seriously struggled.”

Part of the company’s ‘bounce-back’ strategy has been to extend the rollout of digital Cat C machines and ensure the firm’s existing stock continued to meet premium standards. The company has pressed ahead with plans to invest £2m in digital machines from leading manufacturers including Blueprint, Inspired, Innov8 and Reflex.

“It’s thanks to our great relationships with manufacturers that we are able to maintain strong product distribution within our estate” added Rudd. “We invested at an uncertain time during lockdown but that gamble ultimately paid off. We are seeing the benefits now.”

Allied to investment in the latest gaming technology was the decision to establish the ground-breaking Bob Rudd Remote Service Centre. With the bulk of the firm’s machines now digital, an opportunity arose to pivot at a time when remote working and social distancing initially limited the post-lockdown reboot of the leisure industry.

Additional funds were set aside to improve connectivity across the Bob Rudd network, enabling technicians to identify and correct faults from afar and achieve a far higher first-time fix rate.

Kevin Astley, Technical Director, Bob Rudd, added: “As machines change with the times so does the need for our service structure to adapt. Our new Remote Service Centre is an innovative way of running the department and has greatly improved our efficiency.

“The Remote Service Centre is allowing technicians to flex their diagnostic skills and it promotes more of a teamwork-focused approach. The technician working remotely provides a huge amount of resource and back up to the person in the field.”

The Rudd Group includes business to business divisions Clear Cool (catering and ware washing equipment) and Innstay (tills, entertainment systems and CCTV) and employs 145 staff. A 123-vehicle fleet operates out of six depots nationwide including sites in Leeds, Nottingham and Birmingham in addition to its headquarters in Tyneside.

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