“We’re blown away”: ICE makes triumphant return after 26 months

ICE London triumphant return
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ICE 2022 began with a bang on 12 April, as international visitors flocked back to the ExCeL to do business after “two long years.”


ICE 2022 started with a bang on 12 April, with confetti cannons and a live orchestra welcoming the international gaming community back to the ExCeL after 26-months.

Exhibitors and attendees were already enthusing about the positivity on show on the first day, as organisers welcomed “a new era” for the trade event.

“We’re absolutely delighted to open ICE London after a 26-month hiatus,” said Clarion Gaming MD Stuart Hunter. “As a team we are totally blown away by the positivity in the venue, by the energy, and the enthusiasm.”

“The atmosphere is palpable, business meetings are already taking place, with visitors travelling to London from every corner of the globe. This kicks off a new era for ICE as we plan for 2023.”

As the orchestra in the ExCeL’s central Boulevard brought a classical twist to Elvis’ Can’t Help Falling in Love, visitors from far and wide joined queues to enter the event, and to re-enter the world of face-to-face business.

“It feels really good to be back at ICE in person,” said Gabriel Grados, CFO of La Tinka, who had travelled from Peru to deliver a presentation on the Latam market. “It’s an excellent feeling and it’s great to be gathered together here as an industry once again.”

The upbeat sentiment was echoed by Bjarni Thor Sigurdsson, CCO at payment processing specialist Paystrax, who said “it’s great to be back, it’s been two long years,”

“We’ve got a lot of meetings lined up both here at the ExCeL and around the show, and we’re feeling positive.”

Coin-op businesses and figures were very prominent at the show too, with Bacta, Gambling Business Group, numerous operators, payment solutions companies and bingo organisations all walking the aisles and staging meetings. Game Nation launched its £8m machines deal at the show, signing its contract contract with Inspired on the opening day, whilst IHL’s Howard Gant described his time at ICE this week as “sensational.”

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