Drayton Manor is set to benefit from a series of new openings over the next 18 months, as the park’s owner the Looping Group prepares to invest E30m across its European portfolio.
Having acquired the West Midlands attraction in 2020, the theme park conglomerate will now invest in new customer facilities, appoint new staff and unveil “a very big project” in 2023.
“We think this park has good potential,” said Looping Group CEO Laurent Bruloy. “We will build three new rides for this year and have a very big project for 2023.”
“We like this country, and will try to continue to develop the group in the UK.”
The three upcoming rides will form part of Drayton Manor’s new Viking-themed land, with a trio of Zamperla-built attractions sitting alongside the re-themed Buffalo Mountain Coaster.
Though precise details of the larger project are yet to be revealed, smaller projects such as a revamped entrance will be completed this year, following a raft of new additions in 2021.
Last summer saw Drayton open Adventure Cove, which includes a Zierer Wave Swinger and Tidal Towers play area, as well as the re-themed Shockwave coaster and River Rapids.
Drayton Manor is one of 16 parks operated by the Looping Group, alongside fellow UK attractions West Midland Safa