Hemingway unveils Cleethorpes masterplan

Wayne Hemingway unveils Cleethorpes regeneration masterplan
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Designer Wayne Hemingway has unveiled his masterplan to rejuvenate Cleethorpes in North East Lincolnshire. The plan would see the introduction of several proposed new facilities including a seafront event space and an amphitheatre.


The draft masterplan, which was commissioned by North East Lincolnshire Council, will go before Cabinet next month. It will also be used to attract investment from government and private sources.

“Cleethorpes has probably got more opportunity than any other place I have worked before. It has flown under the radar, but this couldn’t be a better time to talk about it,” Hemingway said. “The town has got every aspect you could want in a resort – it has every type of experience available.

“We want to create a new legacy for Cleethorpes as the Victorians did before us,” he continued. “The North Promenade in particular is in need of some love, but everything that is set out in the masterplan is deliverable.”

The plan would see the North Promenade become a youth and family-orientated area, with the aim of attracting new businesses. An event space, able to accommodate big events and travelling fairs, would be created.

Meanwhile, the former Wonderland area would be redeveloped into a beach hut community, and a skate park built in vacant areas.

The masterplan would also seek to build on the Central Promenade’s Victorian heritage. It would look to preserve the ‘bucket and spade’ holidays the area is known for, while potentially creating an amphi-theatre.

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