Staycation trend remains sizeable for summer 2022

Staycation trend remains sizeable for summer 2022
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UK staycations are predicted to remain a popular holiday choice this year, as uncertainty lingers over travel restrictions and renewed interest in campsites continue into the new year.


Predictions of another stellar summer staycation period for 2022 have begun in earnest, as camping and caravan supplier Outdoor World Direct reports an “unseasonably buoyant start to the year.”

With sales of tents and awnings “100 percent higher” than in January 2021, many UK families are already putting plans in place for a holiday that will remain immune from any further travel disruptions.

“Uncertainty around other countries’ restrictions is still a huge factor as families want something they can look forward to that is less likely to be cancelled or rescheduled,” OWD owner David Scotland told Travel Daily.

“Anecdotally, many customers who are aspiring to go abroad this summer are also planning a second or ‘back up’ holiday in the UK. At this moment in time, it is difficult to gauge how long these factors will continue to affect the industry, with rules changing all the time.”

The appeal of camping and holiday park getaways grew exponentially over the last two years, with Google Trends data revealing the search terms “campervan” and “caravan” were at their highest during the summers of 2020 and 2021.

Following the renewed interest, Scotland noted “we’re also experiencing high demand from families looking to replace cheap kit. Many tried camping for the first-time last summer, enjoyed it more than anticipated and are now upgrading their equipment to invest in an even better experience this year.”

The high interest in camping equipment comes as holiday firms across the country report a renewed interest in local breaks, with the Daily Express reporting “staycations are set to be as popular this year as they were last” earlier this month.

“To avoid disappointment, Britons may want to start thinking about their UK holidays this year.”

Commenting on the news, Matt Fox, founder of UK holiday rental company Snaptrip, told the paper “we can see the staycation trends of seaside stays, holidays in nature and breaks in Wales continue into the new year.”

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