The Advertising Standards Authority has banned an advert used by Blackpool Pleasure Beach for its Journey to Hell Freak Nights, after complaints claimed the poster image was “inappropriate and disturbing.”
The ad had been displayed at The Trafford Centre in Manchester in September, and featured “an image of a pale face, with yellow eyes, visible cracks on the skin and blood on the teeth and around the mouth.”
“26 complainants believed that the image used in the poster was inappropriate and disturbing for young children, and challenged whether the ad was unsuitable for outdoor display,” reported the ASA.
“Ten of the complainants also challenged whether the ad was unsuitable for outdoor display because they believed that the image would be disturbing for adults.”
The authority found the advert breached codes concerning “social responsibility” and “harm and offence,” however officials did not uphold the complaint that the image was disturbing for adults.
“We understood that the Halloween theme would be clear to adults and while some might find the image unnerving it was unlikely to cause fear or distress to adults.”
Responding to the ban, a spokesperson for Blackpool Pleasure Beach stated they believe the number of complaints was “small for an image that would have been seen by thousands,” but agreed to honour the ban.