Paolo Sidoli:“It was a year like no other”

Paolo Sidoli SB Machines 2021 Review
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Paolo Sidoli took a pragmatic view over the past and has worked his way around the problems that Covid has caused. Connected, embracing, reinforcing – SB Machines has moved on with more home-working, top grade digital technologies, flexible hours and stronger relationships with suppliers and customers. And just as well too because the staycation is making a repeat return to the UK’s resorts he predicts.




Coinslot: A year that opened in lockdown, staggered through to reopening, via a supply chain crisis and ending with Omicron: how will you look back on 2021?

Paolo Sidoli: Unforgettable. With our lives and routines upended, it was a year like no other.

Coinslot: We’ve had five months since reopening, what were your highlights of the year?

Paolo Sidoli: On a personal level, the main highlight was that myself and my immediate family were not touched by the effects of the virus.

On an industry specific level, the travel restrictions reinforced the staycation phenomenon in the UK. The increase in tourism, in particular at seaside resorts, helped many businesses in leisure, catering and hospitality to recover from the unprecedented closures during 2020/2021.

I think this trend will continue for many more years yet.

Coinslot: 2021 has been a major challenge to the way our businesses operate. How have you risen to this challenge and what new developments are you introducing to rebuild and strengthen your operation?

Paolo Sidoli: Our business evolved as the world changed.

We are not a customer facing business, therefore, we were able to change our working habits in 2 ways: firstly, we moved from a conventional 5 day a week working pattern to a more hybrid method which meant that we were able to maintain our service levels over a 7 day week.

As a result, we became more ‘connected’: embracing digital communication technologies that enabled the same team to respond to customers needs without being obliged to remain at the workplace.

Looking to the future, planning is the key. The supply chain disruption means that we cannot get the goods as easily as we did in the past.

We are reinforcing our relationships with our key suppliers in many ways and this means we will be able to mitigate some of the inevitable disruptions and subsequent pricing pressures.

Coinslot: What are you looking or hoping for in 2022 and what’s on your New Year’s wish list?

Paolo Sidoli: More humility from the government and I would also like the government to dialogue in a way that unites the country rather than divide it.

Wish list: complete eradication of the tub thumping, anti-Europe, Pro-Brexit newspapers such as the Daily Mail and the The Daily Express, among others.

Move on.

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