Clacton Pier has once again received accreditation from VisitEngland, with the UK tourism body increasing the attraction’s overall quality score after recognising “notable improvements” at the Essex landmark.
Following a full-day inspection by visitor attraction and quality assurance assessor Ruth Bolton, the pier retained its place on the national scheme, while receiving praise for its catering and attractions.
“This assessment took place against the backdrop of the 2020/21 global pandemic, but it is clear that the owners are committed to investing in the attraction and continue to be focused on improving the visitor experience year on year,” said Bolton.
“Of the key areas assessed, staff has notably improved as well as the scores for attractions and catering. Clacton Pier delivers an enjoyable visitor experience providing entertainment and fun for the whole family.”
Commenting on the accreditation, director Billy Ball said: “We know there has been a massive transformation in our offer since the last assessment in 2018 and it is great to have that commented on by such a prestigious outside body.”
“The accreditation gives local residents and those travelling from further afield confidence in the standards they can expect from us. Inspections such as this keep you on your toes and make you want to drive the business forward.”