“There is much optimism”: Albert Jones shares tourism bosses hopes for a buoyant 2022

Albert Jones Great Yarmouth Pleasure Beach
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Great Yarmouth’s tourism bosses have predicted the industry will “come back stronger” in 2022, with positive footfall boosting optimism among attraction and amusement operators.


Reporters from the BBC visited the Norfolk resort last week in order to assess the pandemic’s impact on tourism, speaking to local business owners in order to gauge what the future holds.

“One of Great Yarmouth’s biggest attractions is its Pleasure Beach, which attracted almost one million visitors a year pre-Covid,” said the report. “Profits and footfall have been down due to the pandemic but managing director Albert Jones is confident for the future.”

“He says his staff have risen to the challenge of lockdowns and restrictions over the last 18 months.”

Speaking to reporters about his staff, Jones stated: “It’s with their support that businesses like us have managed to get through this together. We believe going forward the business can thrive.”

Visit Great Yarmouth executive director Asa Morrison also struck a positive tone, noting: “We did see a good July and August, the footfall figure was 1.1 million people.”

“We’ve also had a strong half-term, so there is much optimism about 2022.”

Visit East of England’s executive director Pete Waters added “businesses will have learnt lessons from the pandemic and the industry will come back stronger in 2022.”

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