The Betting and Gaming Council has celebrated the “huge success” of Safer Gambling Week 2021, which enjoyed a 19 percent increase in total coverage in comparison with 2020.
The initiative, which this year ran from 1 to 7 November, saw hundreds of thousands of people share safer gambling content and images across Twitter, Facebook and Instagram, delivering a 19 percent increase in total coverage. “It’s great news that this year’s Safer Gambling Week was such a huge success”, said BGC CEO Michael Dugher. “It is now an established annual event creating a national conversation on the importance of safer gambling, the tools that are available and the help that’s out there.”
“Once again, this shows the regulated betting and gaming industry’s commitment to continuing to raise standards.”
The #SGWeek2021 hashtag helped operators and stakeholders “kickstart a national conversation on the vital subject between staff, customers and their friends and family,” while Safer Gambling Week’s own Twitter, Instagram and Facebook accounts saw a 75 percent jump in followers from 800,000 in 2020 to 1.4 million this year.
Commenting on the successful campaign, Dugher added: “Our commitment to safer gambling is not just for one week of the year. Safer gambling is our mission for every week of the year.”
“Millions of people enjoy a bet safely and responsibly, and the fall in problem gambling rates suggests that the work we have done at the BGC to promote safer gambling is starting to have an impact. But we are not complacent and will continue our efforts to raise standards even higher.”