‘November madness’ at Skegness Pier keeps the ball rolling towards Skeggy 365

Skegness Pier tourism Skegnes 365
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Skegness Pier is driving the vision forward for an all year round offering as leisure and entertainment becomes the economic force for transforming seaside resorts. At the same time as it unveiled its November Madness initiative, the local paper highlighted the stark need for a 365 tourist offering.

 

Skegness Pier is determined to pioneer a change in the seasonal tourist patterns at the coastal resort, with the aspiration of turning the Lincolnshire town into an all-year round seaside destination underway. Small steps it may be, but the pier has this week launched a series of enticing offers to draw the public in for what it describes as its ‘November madness’ month.

‘Guaranteeing’ visitors “fun and belly laughs” all the way through November, the pier has offered half price tickets for attractions including its Clip ‘n’ Climb, the Captain Kid’s soft play area,10- pin Bowling and Laser Quest.

Head of Marketing Paige Harris told local media that the midweek offers (Monday to Thursday from 3pm-9pm) were a ‘thank-you’ to customers “for their continued support throughout the year”.

She explained: “We’ve slashed our prices by a massive 50 per cent. This mega deal is the perfect treat for all our guests, so we cannot wait to see them enjoying these super savings whilst having an amazing time at all our fun attractions.”

The long term objective of Skegness 365 is certainly a work in progress, the challenges of which were put into context by an inquiry into off-season Skegness by local newspaper The Examiner last week.

Coinslot senior reporter Olly Gully takes up the story.

 

“It was eerie” – Examiner explores off-season Skegness

The Examiner has re-emphasised the particular difficulties affecting seaside towns during winter, as the paper visited the “destitute and lonely” resort of Skegness this month.

Skegness off seasonAs part of a report into the trials faced by small tourism businesses, reporter and Lincolnshire resident Adam Laver paid his first off-season visit to the jewel of the county’s coast.

“Skegness has a seasonal economy, so I’m not going to pretend I was gobsmacked that there wasn’t an abundance of people in the town queuing up for ice cream,” said Laver. “Locals have told me before that it turns into a ghost town and it was noticeable how true that actually was.”

“It was eerie visiting a place I associate with being full of happy people on their holidays so destitute and lonely.”

Despite noting the town felt “abandoned,” Laver met a number of visitors who had come specifically for the peace and quiet, and added “I am not suggesting by any stretch of the imagination that Skegness being less busy in the winter is necessarily a bad thing.”

“What was clear, however, was how many businesses shut up shop. Shutters were down at many ice cream stores. It feels like a big ask for any business to rely on trade from the summer to see them through the whole year.”


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