High Street gaming finds its voice with powerful new representation

Peter Hannibal Gambling Business Group High street Gaming influence
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Leading gaming operators on the high street are coming together in order to shift the dial in terms of representation and influencing real change.

 

UK high street gaming has a powerful new voice following the reconstitution of the Gambling Business Group (GBG) and the creation of an influential Board.

The GBG Board reads like a ‘Who’s Who’ of UK gaming made up of C-Level figures from leading gaming brands including MERKUR UK, Scientific Games, Novomatic, Inspired Entertainment, OKTO, City Gaming, Entain, Moto Hospitality, Welcome Break, Roadchef, and Extra. The board, which met for the first time on November 9th, represents over 60 percent of the UK AGC and 100 percent of MSAs by venue, 100 percent of machines in the LBO sector, 75 percent of sited Category C and Cat B equipment as well as accounting for the large majority of land-based GGY.

GGB chief executive Peter Hannibal, confirmed to Coinslot: “There’s no doubt that this Board is among the most influential groups in UK land-based gaming. These are the brands that are investing in the high street and helping it to respond to the huge challenges that we are facing post-COVID.

“These are the brands that are employing local people, sustaining significant local supply chains and providing safe, secure and socially responsible gaming entertainment to customers the length and breadth of the country.

Peter Hannibal There’s no doubt that this Board is among the most influential groups in UK landbased gaming. These are the brands that are investing in the high street and helping it to respond to the huge challenges that we are facing post- COVID

“They are playing a significant role in the regeneration of the high street and have the ability to make important contributions to the Government’s ‘Levelling-Up’ programme.”

He added: “Both the online and the coastal sectors of the industry have their own representation leaving those businesses that are on the high street without a clear and defined voice.

“The GBG led by its Board of Directors will be addressing these issues and filling the void that we believe exists. Our arguments will be empirically based, we will seek to work with external stakeholders and engage in constructive dialogue.

“The Board was unanimous in its support for the vision that we presented last week and, on that basis, we are now in the process of finalising the detail of our strategic plan for high street gaming, which once confirmed we will unveil and share with the industry.

“We launched the Gambling Business Group in 2014 with the core objectives of improving the business environment for gambling brands active in the UK and protecting the long-term future of those companies and individuals working within the industry. Our new strategic plan will underpin those original aims and create a powerful new voice for the high street.”

Adam Hodges, Chief Executive of GameNation, stated: “It was refreshing to be sat in a meeting where we actually discussed and agreed ways in which we can implement change and mean it. “I strongly believe that if we want to shift the public’s perception of gambling, then we need a combined approach across the industry with all sub-sectors working collaboratively to influence real change. The Gambling Business Group has the influence, the reputation and the focus to achieve this.”


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