BNAE appoints Sam Coleman to new post of Used Game Sales Manager

Sam Coleman BNAE appointment
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BANDAI NAMCO Amusement Europe Ltd has bolstered “the talent pool” with the appointment of Sam Coleman as Used Games Sales Manager.


The company announced the news in buoyant fashion, describing the latest sales team addition as “a clear indication of the spectacular resurgence we’ve seen since restrictions eased.”

The BNAE statement noted: “Another pair of hands were vital to fulfil demand but along with them, Sam brings a wealth of insight and experience to help develop our range of quality and world class equipment across UK and international markets.

“Sam is a well-liked and respected character in the industry, and he very much aligns with our values and long-term vision,” stated James Anderson, Commercial and Sales Director. “He joins us in a brand-new role in which his consultative sales approach across a variety of markets, and his experience with a wide range of amusement machines, makes him a perfect fit for us.”

Coleman joins after a long term spell as Sales and Marketing Manager for JNC Sales, making his first public introduction to the BNAE customer base at January’s EAG. He told media: “I’m really pleased to be joining the team at BANDAI NAMCO Amusement Europe and cannot wait to get started with this new venture. Over the last six years I’ve worked across a wide range of products, during which I’ve nurtured an understanding into how different markets have evolved and obtained an awareness into how customers want to drive their arcades forward.

“I am confident that I can bring fresh ideas to the team here and help both them and our customers to build on what has been a really positive year. Next year brings lots of optimism about the upcoming season, and also a third attempt at a Covid-postponed wedding, so there’s a lot to look forward to!”

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