The Italian Job: Sidoli schemes to circumvent supply chain disruption

Paolo Sidoli supply chain importing
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Just as Michael Caine schemed to export gold bullion from an armoured security truck, SB Machines’ Paolo Sidoli has his own “big job” at hand: to import his Italian-made children’s rides amid global supply chain disruption.


Instead of Turin, Sidoli must get his treasures from Modena, the home of Ferrari and Lamborghini, where his manufacturing partner is based. He has 17 rides, equating to four tonnes, to bring across to Britain – perhaps costing less than the four million dollars Caine was after – but to Sidoli and his reputation of delivering rides on time, equally valuable. The job may also prove to be equally challenging, with Sidoli’s man on the inside – his importer – warning of changeable conditions and a lack of lorry drivers.

“Paolo there is a fluctuation in market prices at the moment due to lorry driver shortages all over Europe with the added problem of no-one wanting to come to the UK,” cautioned his importer.

For Sidoli, the execution has to be precise: “I have been planning for months for this load,” he told Coinslot. And in that time he has organised the transportation of a pallet of spares to be carried across northern Italy to Modena in time to join up with the other 17 rides.

It’s an exercise of precision, as much as frustration, but for SB and every British supplier, it’s an exercise of necessity to tackle the current supply chain crisis.

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