Mecca Luton reopening to “redefine the future of bingo”

Mecca Bingo Luton reopening
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Mecca Bingo Luton is set to take the world of bingo “to a whole new level” when it reopens in December, as the operator embarks on a full scale rebrand to mark its 60th anniversary.

 

Mecca Bingo Luton is set to “redefine the future of the UK’s original bingo brand” following an extensive modernisation to celebrate the group’s 60th anniversary.

The rebrand, a collaboration with design partners Keane Brands, will give customers “a truly immersive experience” when the Skimpot Road venue reopens in December.

“As part of Mecca Bingo’s rebrand, we have committed significant time and investment in reconsidering the meaning of bingo within the entertainment industry and what customers want,” said GM Tim Perry.

“That is a truly immersive experience, providing our guests with everything that bingo has to offer and going beyond what they expect. We are excited to launch our club in Luton, which is a brand new experience, taking bingo entertainment to a whole new level.”

The rebrand will deliver “an enhanced bingo experience both in club and online,” as well as a wider selection of entertainment events, live music and popup partnerships.

New core games will be added to the daily line up, as well as a series of special promotions such as Gin & Jazz Sunday, Bonkers Bingo, DJ sets and Brunch events.

To celebrate the reopening, Mecca is undergoing a full-scale relaunch campaign, including transforming a regular Luton Arriva bus into the “bingo bus.”

“People of Luton can expect more surprises to come ahead of the big opening.”

“With Mecca Bingo seeing promising footfall numbers since reopening its 70 venues in May 2021, the brand is investing heavily in the entertainment experience across its venues, with Luton being at the heart of that evolution.”


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