EAG 2022 experiences a surge in exhibitor bookings

EAG 2022 experiences surge in exhibitor bookings
Share this article

Following the unbridled success of ACOS 2021, all eyes are now on January’s EAG expo, with organisers urging hopeful exhibitors to be prompt in booking as “floor space is filling quickly.”


The organisers of Bacta’s EAG expo have reported a surge in stand bookings for the 2022 event, which takes place from 11 to 13 January at ExCeL London. With both exhibitor and visitor numbers predicted to be high, Swan Events is advising companies seeking a stand to act promptly, noting “floor space is filling quickly.”

“With this year’s EAG International being an online-only event, there seems to be a strong appetite for what will be the first face to face event for two years,” said Swan Events MD Karen Cooke.

“Our industry is a resilient one and several exhibitors have told us that although trading conditions have been tough, the past two years has been spent productively, with new launches planned for the January show.”

The first UK exhibition of 2022 is expected to attract both large international brands as well as smaller manufacturers and service providers. Despite overseas travel still proving a little more complicated, Swan Events stated international companies will be “well represented.”

Long-term EAG participant Whitehouse Leisure International is set to occupy its customary three stands in order to showcase its ranges of licensed and generic plush and prize merchandise.

“I think most people will agree, nobody anticipated such a huge level of demand from consumers this year and we sold out early on many of our key lines,” said MD Phil Setter. “At Whitehouse Leisure International we have been busy all year developing our new collection.”

“As you’d expect, we have an exciting stable of new and innovative products to present for 2022. We look forward to welcoming back all our customers who attend the EAG and hopefully this marks the beginning of life and business returning to normal.”

Alongside traditional product categories, EAG International has also embraced new technologies, becoming the show of choice for developers of immersive out-of-home entertainment.

“This trend towards cutting edge technologies looks set to continue,” said Swan Events, noting “strong bookings from developers of cashless and contactless payment systems, in addition to performance enhancing software for every conceivable leisure operation.”

Though the products and technologies on show will prove the major draw, EAG will also provide exhibitors and visitors a long-overdue opportunity to meet up with like-minded professionals and renew acquaintance.

“The indications are that EAG International 2022 is shaping-up to be a landmark event,” said Cooke. “We’re thrilled at the prospect of welcoming everybody back, and to avoid disappointment I would ask any companies considering exhibiting to get in touch without delay.”

Share this article