Entain has confirmed 30 “betting shops of the future” will open across the country this year, as the group embarks on a digitisation initiative to remodel core sites in the UK and Italy.
Entain has announced it is to convert dozens of Ladbrokes, Coral and Eurobet retail sites across the UK and Italy into “contemporary digital spaces” by the end of the year, as the group remodels its bricks-and-mortar estate to reflect growing online engagement.
The technological remodel will initially apply to 30 UK high street shops, offering customers digital window displays, interactive screens and updated consoles, with a further 170 retail spaces becoming “more closely aligned to customers’ online experience” before 2024.
“Entain is a global online operator, but we are focused on delivering a great local experience for our customers,” said CFO and deputy CEO Rob Wood. “This investment allows us to give a more immersive and joined up online omni-channel experience to our customers.”
“This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next three years, are important drivers of our future growth.”
Entain has already opened 18 digital hubs across the country since retail reopened earlier this year, with additional locations in Birmingham, Dumfries, Leeds, Leicester, London, Newcastle, Portsmouth, Sunderland and Wolverhampton set to open before 2022.
The move comes after Entain reported a 50 percent increase in online revenue in 2020 with plans for the “betting shop of the future” first announced last March.
“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain retail MD for UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments.”
“We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”