Drinks sales holding up despite operational challenges

Drink sales holding up despite operational challenges
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Saturday drinking has pushed the value of sales to within 5 percent of 2019 figures. But pubs keep a watchful eye over supply and staff shortages.


Drinks sales, which are a benchmark for both footfall and dwell time, continue to compare well to pre- COVID patterns despite a host of supply, staffing and cost pressures. CGA’s latest Drinks Recovery Tracker shows average drinks sales by value in the week to 18 September were down by 5 percent on the same week in 2019. According to the CGA Tracker, trading remains solid. Daily sales were down on 2019 levels by between 2 percent and 12 percent between Sunday and Friday (12 to 17 September), but recovered to sit just 1 percent down on Saturday.

Spirits sales across the week were 16 percent up on the same week in 2019, but beer (- 11 percent), soft drinks (- 7 percent), cider (- 16 percent) and wine (- 13 percent) were all in negative territory.

Jonathan Jones, CGA’s managing director, UK and Ireland, said: “While just short of 2019 levels, these figures show the impressive resilience of the On Premise. Trading conditions aren’t easy at the moment, and there are likely to be plenty of ups and downs between now and the end of the year. But consumers remain as enthusiastic as ever about drinking out, if supply and staffing issues can be mitigated, operators have a good chance of ending 2021 on a high.”

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