Blueprint celebrates successful summer with sales up 50 percent

Blueprint celebrates successful summer
Share this article

Sales are up 50 percent on the same period in 2019, so it’s no wonder that the team at Blueprint Operations has a spring in its step and looking forward to the opportunity to host the industry at October’s ACOS.


Blueprint Operations, part of MERKUR UK, enter the autumn 2021 and winter 2022 show season buoyed by three-month sales figures that are over 50 percent up on the same period in 2019. The figures, which apply to sales of both new and used machines cover the three months June to August 2021.

Nicola Wallbank, Head of Corporate Accounts at Blueprint, believes the uplift is reflective of the strength of the Blueprint offering as well as the mind set of operators who are coming out of the Covid restrictions prepared to invest in the right product. She said: “The sales figures are extremely encouraging as we go into our three trade shows starting with October’s ACOS followed by EAG and then ICE London. The sales mix is a good blend of Cat C and B3 with AGC and Pub proving equally strong for the business.

“The key for Blueprint is delivering on the three C’s of cabinet, content and the consumer interface. We have committed significant resource across the overall package and special mention should be made of our Head of Product Alan Claypole and his team, who have applied their collective expertise to deliver what I believe is an industry best content roadmap of consistently top performing games catering for all segments of the player base. B3 game highlights over the period include Eye of Horus Megaways and Fishin’ Frenzy Megaways with LOTI Megaways and Dazzle the notable performers across the Cat C platform.”

She added: “As a team we’ve been dedicated to raising the bar across all aspects of game performance. This has entailed an across-the- board sharp focus on innovation, the creation of world class cabinets, specifying the very best note acceptors, the use of compelling graphics, faster load times, an enhanced consumer interface and the delivery of a market-leading content roadmap.

“This is all about process and the results have been really positive as we have sold out of the Wave, and had to increase production of both the Auroramax and the Alphamax cabinets. We are completely committed on delivering what our customers want and ACOS – which will be the first UK in-person industry exhibition since ICE London in February 2020 – represents a fantastic opportunity to meet with operators and explain the exciting plans that we have in place moving forward.”

Share this article