Happyland leads new Bournemouth development strategy

Bournemouth seafront development strategy Happyland arcade
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Bournemouth, Christchurch and Poole Council has published its draft Seafront Development Strategy, which includes plans to redevelop the former Happyland Amusements site.


The five-year scheme, which also outlines a “long-term vision” for Bournemouth Pier, will now be put before residents to provide feedback on investment proposals.

“The seafront and its many locations have a special place in the hearts of our residents, so the engagement no doubt will be keen,” said portfolio holder for tourism, leisure and culture Mohan Iyengar.

“I’ll welcome everyone’s input so that we protect the right things and provide for the future, but let’s also be bold about what could lift and energise our resort in just the right way.”

As well as plans to invest in the 18 “character areas” between Highcliffe and Hamworthy, the strategy proposes a number of improvements to Bournemouth promenade, with the Happyland Amusements plot earmarked for development as a hotel complex.

“Bournemouth Pier Approach and surrounding leisure sites such as the BIC, Waterfront (current adventure golf site), Bath Road north and south car parks, the Pavilion and Happyland offer significant potential to develop a more coherent year-round leisure offer,” states the Strategy.

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