Hollywood Gaming has announced plans to open a new range of “multi-sensory visitor experiences” under the Immersive Hollywood brand, after being supported by the University of Warwick Science Park’s Business Ready programme.
The Meriden-based tech firm, which has supplied software and hardware special effect solutions for Hasbro, Paramount Pictures, Sony and EA for 15 years, is now looking to raise £800,000 in order to open its first physical venues.
“We believe that our experience and skills in this area give us a great platform to create our own venues and our own experiences,” said co-director Malcolm Barnes. “The plan would be to make them interchangeable.”
“As well as extended reality, our games will be brought to life with props and also tapping into other senses such as touch and smell, which is what helps to set them apart from ordinary virtual reality experiences.”
Observing the 4D experience is “normally reserved for major cities like London,” Barnes added Immersive Hollywood will “bring it to the masses both through location and through our price points, which make them much more accessible for people.”
“It won’t just be a 30-minute experience, the story will start before visitors have even arrived and will offer a great day out for family and friends.”
The company plans to secure a number of locations in the UK before expanding to Europe and the US.