The Gambling Commission has published new research examining the gambling behaviours of young people and adults aged 16 to 30.
The research, delivered by global insights agency 2CV, was conducted using a combination of quantitative and qualitative methods, which allowed the Commission to further explore the views of this demographic.
Notably, the 2CV research found that while engaging with gambling or gambling-style activities during childhood was common, participation was primarily a product of being present or involved with other people’s gambling, “rather than proactive underage gambling”.
The study also found that friends and family played a hugely influential role in shaping gambling behaviour, with advertising and marketing acting as “a trigger or nudge to play” as opposed to the reason to start gambling.
The research additionally indicated that as people grew older gambling behaviour fluctuated according to both personal and peer experiences of wins and losses, and alongside changes in lifestyle and responsibility.
“It is important we understand the ways in which children and young people gain exposure to gambling, the products they are playing, and what factors influence their relationship with gambling,” said Tim Miller, executive director of the Gambling Commission. “This latest research forms an important part of our ongoing and wider research programme into gambling behaviours and latest trends across Great Britain. Action to protect consumers should be led by evidence and today’s research publication provides important insights specifically into the ways that children and young people can be protected from gambling harms,” he added.