MERKUR Initiative confirms first set of community recipients

MERKUR Group Initiative
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Progressive businesses are reaching out to engage with organisations and good causes that are active in their local communities. The MERKUR Initiative scheme has selected the first seven endeavours to benefit from its funding and support programme.

 

A total of seven good causes and charitable endeavours have been selected as the first recipients of funding arising from the MERKUR Initiative programme which has been created by the high street gaming operator to recognise the smaller charities, good causes and local heroes who play a central role in helping to sustain communities.

The good causes, which have been nominated by members of the MERKUR UK team as well as venue customers, include an animal sanctuary, a community group of volunteers that’s working to clear an urban area that’s been blighted by fly-tippers, an organisation that provides entertainment for children while they are in hospital, the roof appeal being run in aid of a local hospice, a charity that provides support for people suffering from severe mental illness, a homelessness organisation that provides emergency temporary accommodation, and a member of the MERKUR UK team who is undertaking a 26-mile sponsored walk with her family in aid of Macmillan.

MERKUR Initiative has been trialled across MERKUR Slots venues in the Midlands and Lola Wood, the company’s Customer Experience Manager has been delighted with the response. She stated: “Our aim when creating MERKUR Initiative was to support a broad range of good causes and engage with our communities via the venue teams, the vast majority of whom live close to their work and of course our customers. They have really got behind the programme and their nominations reflect what’s important to them and the people who live locally. If MERKUR Initiative can provide the last bit of funding that enables a hospice to repair its roof, allows an animal sanctuary to remain open or for Sharon who works in our marketing department to hit her fundraising target to support research into Cancer – then its money incredibly well spent.”

MERKUR Initiative funding awards will be announced throughout the year. Once good causes have been nominated a short-list is drawn up with the final decision on support confirmed by MERKUR’S 360 Advisory Board.


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