Showmen call on the Treasury to extend reduced VAT on ticket and food-sales

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The Showmen’s Guild has renewed parliamentary lobbying through the APPG on Fairs and Showgrounds, sending a letter to the government to extend the reduced 5 percent VAT rate beyond mid-September.


The Showmen’s Guild has called on the Treasury to extend a reduced 5 percent VAT rate beyond it’s scheduled mid-September sunset.

With colleagues in the fairground and show industries, the guild has renewed parliamentary lobbying through the APPG on Fairs and Showgrounds, detailing its latest meeting on 20 July.

“A strong contingent of parliamentarians, drawn from across the House divide and with constituencies across the UK, were joined by Chair Sir David Amess, who as MP for Southend West, is on the front line of the many issues that the sector faces,” began a press release from the guild. “The request was made on behalf of the Group to the Treasury that reduced 5 percent VAT on ticket sales, including food sales, as part of the entertainment provision be continued beyond mid-September, when it’s planned to rise to 11.5 percent.”

The guild explained that the concession was originally put in place so that hospitality and leisure businesses could build up reserves. However, it presented evidence in the letter to the Treasury showing how little financial assistance that Showmen and Show women have received over the course of the pandemic, arguing the need for them to catch-up. The guild say that for circuses, the issue is exacerbated by the later opening and the enforced reduced capacities, which many councils wish for circuses to maintain into the late summer.

“This 5 percent rate needs to be continued, as a lifeline to assist recouping losses for the Show industry’s survival,” concluded the guild adding that a letter would be sent from the APPG to the Treasury on the issue.

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