Setter sets the scene: Prizes in demand as industry embraces “a year like no other”

Whitehouse Leisure Plush
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The seaside sector has burst into life after reopening on 17 May, with the popularity of redemption machines in particular leading to a “huge demand” for plush and prizes, explained Whitehouse Leisure managing director Phil Setter.


Plush toys and redemption prize manufacturer Whitehouse Leisure has seen “huge demand” for all its products over the last few months as the industry stocks up for “a year like no other”.

Managing director Phil Setter said the company had seen especially high interest in gaming related products, such as Mario and Among Us, summer products, and larger plush pieces suitable for the Skill Cut machines. However, he identified three products in particular that have been the stand-out prizes of 2021 so far.

“Top of the tree has to be The Child from the hit Disney + series The Mandalorian.” he said. “The Reversible mood Octopus has also been a stand out success following its debut on Tik Tok earlier in the year with us having to airfreight literally thousands of cartons to keep up with demand. Fidget Poppers and Fidget toys have been this year’s craze novelty range with no end of new designs and incarnations hitting the market each week.”

Whitehouse Leisure is also constantly looking to predict the next big thing for redemption prizes, scouting the popularity of family films to gauge which plush will translate well to the pusher beds, cranes and redemption kiosks across the amusements industry. Setter also identified Peter Rabbit 2 and Croods 2 as recent releases that have performed well with both plush and redemption prizes, whilst predicting Vivo – released on Netflix this week – will follow suit and “bring the Havana vibe straight into people’s living rooms.”

The prizes themselves, however, are produced in Asia, meaning that Whitehouse Leisure have not been effected by national supply issues within the UK. Setter did acknowledge that “every day presents a new challenge when it comes to production and shipping”, with the unprecedented global demand leading to longer lead times and massive freight increases. He added that Whitehouse Leisure had “managed the situation pretty well” despite some delays, and that the company still has “plenty of stock available” to keep the prizes flowing through 2021 – in what is turning out to be a bumper season for the seaside sector.

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