Seaside resort Great Yarmouth has garnered widespread praise for its “hilarious” advert for the Norfolk resort, which formed part of a campaign to encourage holidaymakers back to the British seaside.
Starring RuPaul’s Drag Race star Ellie Diamond, the social media promotion throws the spotlight on the Great Yarmouth Wheel, Venetian Waterways, the Golden Mile, and Caesar’s Arcade.
“Are you in need of a goddamn break?” asks Diamond. “Forget what you know about those Insta influencers in Dubai. What you need is a staycation – seaside, some fresh air and a punnet of chips!”
“Although we are mega fuming about it, summer 2021 is about the ‘Great British Holiday’. And in my books there is only one place to go… Great Yarmouth of course!”
The agency behind the advert stated: “Before the pandemic, British seaside destinations were generally experiencing steady economic growth and Great Yarmouth was no different, with nearly half a million visitors a year bringing £116m into the local economy.”
“However, the impact of COVID in 2020 changed all that, with a 56 percent drop in total annual spend at these coastal resorts.”
Responding to the advert, The Daily Star branded the campaign “hilarious,” while The Sun labelled it “side-splitting.”