Gambling review head John Whittingdale visits Admiral gaming centre

John Whittingdale Clapham AGC visit high street gaming
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The all-important John Whittingdale MP joined Novomatic CEO Zane Mersich at an Admiral gaming centre in south London this week, as one of the country’s leading operators looks to highlight the safe, secure and entertaining nature of high street gaming.


John Whittingdale, the minister overseeing the upcoming Gambling Review, paid a visit to Admiral in Clapham this week, after being invited by Novomatic to see first hand the safe and entertaining environment of high street gaming centres.

The MP, who leads the ministry for media and data, was welcomed to the St Johns Hill venue by Novomatic CEO Zane Mersich, and received a demonstration of the “extensive consumer protections” in place across all Admiral sites. “We were delighted to be able to show our venue to the Minister and demonstrate our modern venues, providing entertainment and a safe environment for customers,” said Novomatic CEO Zane Mersich.

“High street gaming centres play an important role in local economies and communities across the UK. Our staff are highly trained and our offer is low stake, low prize entertainment for over 18s in a sociable and safe environment.”

The Minister was given a brief history of the venue, wider business and sector, before being taken on a tour of the centre, with staff highlighting the Covid-19 precautions that are in place in the venue, before demonstrating the diverse range of games available for customers to play in a safe environment.

Following this, the Minister was also shown the potential for biometric consumer protection offerings, where state-of-the-art technology could be used for future classes of machines.

This, along with developments like cashless deposits, highlight a need for the law to allow for product developments that meet changing customer demand while retaining the very highest standards of responsible gambling control.

Whittingdale’s visit comes as the government continues to develop proposals for the major and wide-ranging review of gambling laws currently underway, which is expected to be published later this year.

“The visit was a great opportunity to highlight to the Minister an often less known part of the wider gambling industry that at times has been overlooked,” said a spokesperson for Novomatic.

Novomatic is the largest operator of adult gaming centres in the country, and was the first land based business in the UK to be accredited for Safer Gambling by the global standards agency G4.

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