Rileys Sports Bars has announced sales for the three weeks following 17 May increased 9 percent compared to 2019, with figures 33.7 percent ahead of the group’s predictions.
The operator’s 13 UK sites saw a promising return after reopening, as the group continues its estate-wide refurbishment programme under Weight Partners Capital.
“Our strong performance in these first three weeks is down to the team around me,” said CEO Craig Mayes. “We have made significant changes to our operating model, which in turn is generating strong sales levels. Lockdown three presented a one-off opportunity to make a significant investment in our two flagship clubs in London Victoria and Coventry.”
“These clubs were our best performing sites so to see them delivering further growth demonstrates the untapped potential in Rileys. This together with strong year-on-year performance in the rest of the business is a fantastic restart post lockdown for our investors, customers and team members.”
The renovations in Coventry and London come after Riley’s completed the refurbishment of its venues in Swansea, Liverpool, Harlow and South Benfleet prior to the pandemic.
The investment is part of the development strategy announced by Weight Partners Capital when it acquired the brand from administration in 2014.