A study by travel retail analyst Salesfire has revealed that Google searches for hotels in Clacton-on-Sea increased 175 percent in April and May, with the Essex resort topping the list of most searched UK holiday destinations.
The report, which analysed search data for 50 seaside towns, saw Colwyn Bay, Herne Bay and Mablethorpe ranked joint-second with a 140 percent increase, as holidaymakers head to the coast to avoid foreign travel restrictions.
“The trend of holidaymakers booking flights and hotels online is nothing new, although historically this traffic has primarily been towards destinations in Europe and across the world,” said Salesfire CEO Rich Himsworth.
“The ongoing uncertainty around travel and quickly changing restrictions have reversed this trend and hotels, as well as tourist destinations, bars and restaurants, across the country are now benefitting from a huge surge in interest for a getaway to the UK’s coastal towns and resorts.”
Searches for accommodation in Ramsgate, Broadstairs, Exmouth, Worthing, Ayr and Cromer all increased by more than 125 percent during the period, while firm favourites Brighton and Blackpool saw Google enquiries increase by 74,500 and 60,000 respectively.
“It’s not only the most famous seaside destinations such as Blackpool and Brighton that are seeing a rise in searches,” said Himsworth. “Many smaller locations are witnessing unprecedented demand for accommodation, which is great news for British seaside towns!”