Blueprint Operations has demonstrated that innovation doesn’t just come in the shape of compelling new gaming content: the company’s VExpo 3D virtual exhibition has also set new standards in the way that brands can reach out to customers.
David Purvis, Managing Director of Blueprint Operations has reported an ‘outstanding’ first two days of the company’s VExpo 3D virtual exhibition which went live Tuesday May 25th.
Blueprint confirmed that it had received 250 registrations and welcomed over 175 visitors on Days 1 and 2 of the event, with industry professionals attracted by the opportunity to experience outstanding content courtesy of 20 new game launches which were presented alongside complete money handling solutions provided by sister company GeWeTe.
VExpo visitors were also able to access on-demand presentations on key industry issues delivered by Bacta chief executive John White, Katherine Morgan of Public Affairs Consultancy, Interel and Nick Arron, of law firm Poppleston Allen.
Reflecting on the first two days of VExpo, David Purvis said: “We have put a lot of thought and effort into creating the VExpo experience and I am delighted at how it’s been received by the industry. The mood has been extremely positive and the team has been able to demonstrate the power and role of really strong content as operators explore how to best engage with players following the reopening of indoor hospitality and after such a long time away.
“While the strength is in the breadth of our 20 game new content offering, the key talking points were the hugely popular Fishin’ Frenzy Megaways which was presented with the Power Play feature and the B3 Starburst which has made the journey from online to the high street.”
He added: “From the outset we wanted to make VExpo an upgrade on what was generally available in terms of virtual exhibitions/ events and I think the investment has proved its worth. The ability to schedule appointments and interact with the team who have guided visitors around the stand has been a real positive and the quality of graphics second to none.
“The response has been what we were hoping for and I certainly think VExpo has helped showcase our credentials as the industry’s most complete supply partner covering high street gaming centres, pub, bingo, motorway service areas and holiday parks.”