Product innovation and service will help drive the recovery, states Bacta chief ahead of appearance at Blueprint VExpo

John White Bacta Blueprint VExpo
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Bacta CEO John White believes the industry is on course to ‘build back better’ and the mantra will be innovation, innovation innovation. And the first chance to see that in action will be at the Blueprint VExpo this week.


Bacta chief executive John White has been confirmed as one of the keynote speakers participating in the Blueprint Operations VExpo 3D digital exhibition being held across 25/26 and 27 May.

As well as the head of the trade association, VExpo will include topical commentary, opinion and analysis from Katherine Morgan, managing partner of public affairs consultancy Interel, and legal expert Nick Arron of Poppleston Allen.

Looking ahead to the VExpo, White said: “The digital world is blending with the physical one we inhabited previously and I am taking every opportunity I can to re-enforce our messaging to existing and new audiences.”

“As an industry we must look forward and, to borrow a phrase, ‘build back better’. As part of this, outstanding product innovation alongside premium levels of customer engagement and service will play key roles. Even within the existing regulatory framework innovation is key to cash box growth and if the hoped-for modernisation of gambling regulation comes about as a result of the gambling review it will ultimately help achieve an expanded player base.”

David Purvis, managing director of Blueprint Operations, added: “To be able to draw on the views and experience of industry experts at the same time as seeing the latest innovations which will keep players engaged as they return from lockdown represents the perfect combination. I look forward to showcasing how our latest games and cabinets can help support the bounce-back.

To register for the Blueprint VExpo on 25-27 May 2021, click here.



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