Bacta has placed one of the final pieces into the hospitality jigsaw, officially drawing the amusements and gaming industry into the broader tourist, leisure and entertainment sector.
This week saw Bacta join the highly respected trade body UKHospitality bringing its membership more closely aligned to sectors represented by the broad sector, from bars, hotels, coffee shops, contract catering, nightclubs, through to visitor attractions, escape rooms, bowling alleys, independent and large multi-national sites.
Bacta CEO John White commented: “We have been extremely impressed by the excellent work carried out by UKHospitality during the pandemic. We wish to be further included in their debates on gaming and amusement machines in pubs, bars and arcades and believe that membership of the organisation will be of real benefit to our members.”
For UKHospitality, the alignment is one of natural progression. Its chief executive Kate Nicholls stated: “We are delighted to welcome Bacta as a new Affiliate member of UKH. Our associations have worked closely in the past and share common goals for gaming in hospitality venues, so formalising the relationship was a natural progression, as we collectively seek to safeguard our members’ interests in the harsh post-Covid trading environment.”
Bacta’s membership will give it a voice in driving the UK hospitality sector’s aspirations, as it seeks to unlock the industry’s full potential as one of the biggest engines for growth in the economy and to ensure that business needs are effectively represented by engaging with the Government, the media, employees and customers.
Most recently, these endeavours have involved a number of successful campaigns during the pandemic, including #FAIR4HOSPITALITY and Cut Tourism VAT.