Increasing number of Brits view gambling as social activity, says Entain

Ladbrokes shop front Entain gambling research
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Ahead of the upcoming gambling review, operator Entain has published new research showing that the majority of Brits gamble socially and responsibly.


New research from Ladbrokes and Coral owner Entain has found that more than half of bettors regard betting and gaming as a social activity.

Approximately 2,000 Britons, all of whom enjoy placing a bet on something other than National Lottery at least once a month, were quizzed as part of the survey conducted by consultants CT Group. The research found that 78 percent of respondents place a bet at least once a week and typically spend around roughly half what they might spend each week in bars, pubs and restaurants.

Entain said that these findings, which come ahead of the UK Gambling Act review, reinforce the idea that “betting is a social activity that the vast majority of people enjoy safely and responsibly”.

“In every aspect of life and leisure, respondents report increased online activity during the pandemic, led by banking and shopping,” the firm stated. “Although across all areas people expect their online activities to fall as restrictions ease, they expect to continue betting, shopping and streaming digital entertainment online even after the pandemic is over.”

An overwhelming majority of British adults who bet at least once a month believe they ‘should be free to decide for themselves how to spend their spare time and money’, showing an increase from 79 percent to 94 percent since December 2020.

Over 90 percent of people who stated that they enjoy betting see themselves as sports fans and 83 percent like to bet on the outcomes. Meanwhile, half of those who enjoy betting are in favour of the industry supporting grassroots and lower league clubs. Adding weight to the argument that the majority of bettors play within their means, 58 percent of respondents categorised themselves as savers with 84 percent stating that they own a savings account.

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