Actions speak louder than words as MERKUR UK’s 360 Program delivers across multiple fronts

Sascha Blodau Merkur 360 Gauselmann
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Since launching six months ago MERKUR UK’s 360 Program has hit the ground running launching a series of key safer gambling initiatives.


MERKUR UK’s 360 Program continues to build up a head of steam with last week’s Advisory Board meeting reviewing the first six months activities following its October 2020 launch. The period has seen the appointment of Lola Wood to the newly created post of Customer Experience Manager, the recruitment of international responsible gambling expert Pieter Remmers to the 360 Advisory Board, the commissioning of bespoke Safer Gambling Workshops curated by respected charities YGAM and Betknowmore, the launch of the MERKUR Initiative community scheme and the formation of two Customer Experience Groups comprising representative panels of MERKUR UK customers and mediated by an external consumer research agency.

Heralding the first six months, Sascha Blodau, General Manager of MERKUR Group UK (previously Gauselmann UK) said: “When we launched 360, I confirmed how important it was that we didn’t simply become a talking shop for safer gambling and that instead we delivered on our ambitions and objectives. I am delighted to say that in its first six months the 360 Program has been responsible for the introduction of meaningful and measurable initiatives working alongside experts such as Pieter Remmers who has advised governments and gambling regulators throughout the world on safer gambling.

“The Customer Experience Manager role is key to the delivery and our Advisory Board provides the direction and insight that we need to embed the safer gambling culture within all levels of the business, provide a benchmark for raising industry standards and sharing insights with colleagues including our broader international businesses.

“It’s clear that there’s little point in an organisation talking safer gambling unless it actually delivers safer gambling.”

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