Fantasy Island’s tongue-in-cheek suspension of its famous Crazy Caterpillar ride “in solidarity with Aldi” sparked a social media frenzy on 19 April, generating 11,000 likes and 3,800 comments within two days.
The Ingoldmells attraction posted the announcement in response to Marks and Spencer’s legal action to stop Aldi selling its Cuthbert the Caterpillar cake, a decision which had already prompted widespread derision online.
“Fantasy Island has suspended rides on its Crazy Caterpillar ride in an effort not to offend #marksandspencer, and to stand in solidarity with #Aldi,” stated a spokesperson for Fantasy Island on Facebook, adding “ #freecuthbert” in support of the discount retailer’s own-brand caterpillar cake.
Though many were quick to spot that the joke was intended to mock M&S’ litigious attitude in claiming exclusive ownership of caterpillar-shaped objects, others were less impressed.
“You’re absolutely barmy Fantasy Island, whatever next ,” said one local resident, while variations on “the world’s gone mad” became a recurring phrase in the comments.
“I don’t know what’s funnier, the actual post or the amount of people who have missed the joke,” said Lisa Goucher. “Absolute class Fantasy Island.”
“Your social media team need a pay rise,” added Jojo Rose.