GambleAware calls for mandatory levy

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Despite a £100m donation last year from Britain’s four largest betting operators, GambleAware has asked for a mandatory levy on the industry in its submission to the impending Gambling Act review.


GambleAware has called for a mandatory levy in its submission to the DCMS’ upcoming Gambling Act review.

Currently, British gambling law requires licensed British operators to donate a portion of funds to responsible gambling initiatives, but there is no minimum on how much should be donated.

“The voluntary nature of the current arrangements results inevitably in uncertainty of funding year to year and to significant variations in cash flow within the year,” the submission reads. “This unpredictable funding model represents a significant challenge given that a key function of GambleAware as a commissioning body is to provide assurance to funded services about recurrent income streams so that expert clinical teams can be established and sustained to provide treatment and support for those who need help.”

GambleAware reported that in the last twelve months, it received £15.6m in voluntary donations, a rise from £11m the previous year. In June 2020 the Betting and Gaming Council pledged £100m to GambleAware on behalf of four largest gambling operators in Britain: Bet365, GVC Holdings, Flutter Entertainment and William Hill. A mandatory levy would mean that all operators would have to pay GambleAware, including those worst hit by 12 months of pandemic-related restrictions.

Also in GambleAware’s submission to the DCMS were links to various pieces of research, including data that found just five percent of accounts represent more than 70 percent of British betting and gaming gross gambling yield.

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