A £1m cash boost to help Blackpool’s tourism industry recover from the “near catastrophic effects of the pandemic” has been announced.
As attractions such as Blackpool Pleasure Beach reopen, the local council has said a marketing campaign to bring visitors to the town would help traders recoup some losses due to England’s lockdowns. Blackpool council said the investment will include a TV advertising campaign to promote Blackpool in 2022 and the creation of a Tourism Business Improvement District. The project will see the council working more closely together with VisitBlackpool, businesses and other community groups.
The town will also host more Christmas events to provide a “strong finish to the year” alongside the two-month extension of the Blackpool Illuminations, which will now shine from 3 September until 3 January. “The last 12 months of lockdowns and tier restrictions have had a devastating impact,” said Gillian Campbell, cabinet member for tourism. “It is going to take time for businesses to recover from the significant losses they have incurred.”