Gauselmann UK argues for the ‘freedom to innovate’ in Gambling Review submission

Sascha Blodau Gauselmann Gambling Review submission
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Gauselmann UK has provided government with a comprehensive perspective on the challenges facing the industry and above all wants the review of gambling to provide an opportunity to innovate whilst upholding the highest standards of social responsibility.


The ‘freedom to innovate’ in a socially responsible manner was a core theme in Gauselmann UK’s response to the Government’s call for evidence as part of the review of the 2005 Gambling Act. The submission, which covered the Gauselmann owned Blueprint Operations, Blueprint Gaming, Regal, Merkur Slots and Merkur Bingo brands, provided a comprehensive insight on the challenges facing the industry and included perspectives on manufacturing, the supply chain, pub, bingo, and AGC sectors as well as the ability to invest in and help sustain the high street economy.

Sascha Blodau, General Manager, Gauselmann UK, believes the size and significance of the opportunity to review gambling cannot be overestimated. “There are some huge social and technological forces that will fundamentally change the way we all consume leisure and ones that the review must respond to and where possible, anticipate” he stated.

Gauselmann UK has presented its case for a review that places social responsibility front and centre stage alongside a progressive approach which will enable the sector to deploy technologies that are common place elsewhere on the high street. Top of the agenda for Gauselmann is the ability to engage with government in order to establish ways of trialling, monitoring and introducing alternative payment methods.

Sascha Blodau explained: “In five years-time society will not be using cash. Consumers want to be given a choice on how they pay for leisure and we need to start the discussions and trialling the alternatives – it is out of step that our customers are being denied what’s available in virtually every other shop on the high street.”

The importance of having a regular review of the industry is key to the creation of a competitive, agile, entertainment offering. Gauselmann wants to see the reintroduction of the triennial which it believes will provide a framework for innovation and enable it to establish a road map of entertainment development.

“If you cannot innovate, players will become bored and switch to alternatives” argued Blodau. “In many cases our players are moving at a faster pace than we are permitted to. The triennial would provide the opportunity to review the potential to create new product types and to remain relevant in what is a fast-moving world. “It’s no exaggeration to say that what the government does over the next 24-months will have a profound impact on how the industry is able to perform over the next decade.”

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