The pandemic has changed the way we shop as the high street is set to be redefined. Local is the new normal.
The seismic changes impacting consumer behaviour over the 12-months of the pandemic, have been put into context with the latest data released by Lloyds Bank.
According to the Lloyds’ research the headline shifts in behaviour have seen spending occurring 1km closer to home, over half of expenditure being placed online, ATM and branch withdrawals down by 33 percent and contactless payments now representing close to 80 percent of in-store debit card payments.
55 percent of customers’ money was spent online by the end of February 2021, compared to 38 percent a year earlier. For those who continue to spend away from their homes, the median distance travelled reduced by 1.2km over the course of the pandemic, from 3.9km to 2.7km. When using their debit card, 79 percent of all transactions are now by contactless payment, up from 68 percent in the February prior to the first lockdown.
Similarly, the amount withdrawn from ATMs on debit cards has also fallen dramatically since lockdown, down a third compared to the year before. Overall, commute spending is almost two thirds down (59 percent) compared to the year before the pandemic.
Gabby Collins, Head of Payments at Lloyds Bank, said: “The pandemic has fundamentally changed where and how we have spent our money over the last 12 months. Over half of all spending is now online, up from 38 percent in the months before. We’ll have to see whether online spending behaviours set in once people are given the opportunity to visit their favourite places again.”