Northern Leisure Group enters administration

Northern Leisure Group administration
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The harsh reality of Covid and its impact on the supply chain came into sharp focus this week with the news that long standing kiddie ride operator Northern Leisure Group had entered administration.


Thirty five years in the business, a property valued in excess of £1 million before the pandemic hit, and a solid track record in the specialist kiddie ride sector, Northern Leisure succumbed to the pressures of a Covid marketplace and one year effectively without trading.

The company was placed in administration last week and the business and assets placed on the market by acting agents Eddisons.

The Northern Leisure portfolio comprises freehold premises of 8,141 sq.ft at its west Yorkshire headquarters, circa 1,000 rides, themed ride bodies and spares and components.

Just one year ago, Northern Leisure had staff numbers approaching 20 people and a wide portfolio of popular kiddie rides. Its appeal centred on well-known licences, notably The Magic Roundabout in the mid noughties, succeeded by Peppa Pig and SpongeBob SquarePants, as well as the Fun2Learn Children’s Rides, a business it had acquired previously.

Its demise was met with disappointment in the industry. One senior figure responded: “A real shame. A good British manufacturer. Makes my blood boil because it needn’t have happened. We desperately need to support the supply chain.”

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