Gamification grows across theme parks and attractions

Gamification theme parks attractions
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Theme parks and attractions across the globe are increasingly incorporating game elements into their rides and attractions, as the trend for immersive entertainment grows.


With the rising quality of home entertainment pushing parks and arcades to diversify, animate and integrate, “gamification” has become the watchword for innovation.

“Through the rise of mobile technology, everyone has access to games at their fingertips all day long,” reported Blooloop. “So why not bring the same gamifying concept to theme park attractions where possible?”

“As well as the addition of some interactive games within attraction queues and the continued evolution of interactive rides, we’ve also seen the rise of some new game playing and role-playing concepts.”

Elements such as immersive storylines delivered by live characters, escape rooms, and active integrated experiences allow visitors to feel part of the action.

Universal’s Wizarding World of Harry Potter, for instance, uses specially bought wands and a dedicated map to create immersive guest experiences – and a unique sales opportunity.

In California, Disney will this year premier the Web Slingers SpiderMan Adventure, utilising interactive video screens and sensors to allow guests to shoot virtual webs with a simple hand gesture.

Meanwhile in Japan, Universal Studios is bringing AR to a new MarioKart themed ride at the centre of the Super Nintendo World – proof that arcade titles are still big draws.

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