A growth in consumer confidence on the back of the ongoing vaccine roll-out has provided fresh hope for the UK hospitality industry, with a recent VisitBritain study revealing 54 percent of respondents are considering a trip this summer.
With holiday park bookings up 39 percent, and the caravan and Motorhome Club recording a 14 percent rise in memberships, 2021 could finally see a return to form for the country’s beleaguered domestic tourism sector.
“Further evidence is now coming to light to provide the tourism, leisure and hospitality industry even greater confidence that 2021 and 2022 could be strong trading years,” Halo 2020 Consulting founder Kev Smith told Blooloop.
“A boom in bookings is being seen for holidays in the UK. Particularly, outdoor and self-catering holidays are key drivers.”
As each week brings the UK closer to a phased – and permanent – return to some degree of normality, advance bookings have begun to reflect both a growing confidence in domestic tourism, and the hard work of tourism firms.
“It has been encouraging to hear from a number of destinations that interest and inquiries for holidays at home have seen an up-tick in recent days,” said VisitBritain director Patricia Yates.
“Tourism businesses and visitor attractions have worked flat-out to welcome customers back safely as soon as restrictions can be lifted and will be pleased to see you.”